Post by account_disabled on Oct 8, 2023 6:30:54 GMT -5
There are many holidays to celebrate in the upcoming month, but for B2B marketers this will always be Prediction Season. It’s the time when we can benefit from a wealth of thought leadership content, as industry experts share what they’ve seen this year and what the new year might hold.Granted, we have to take predictions with a larger grain of salt than usual — the last 18 months have shown how quickly the entirety of everything can turn upside down. But regardless of what 2022 has in store, there are a few constants we can count on:Content marketing must be valuable and relevant to succeed.B2B buyers want to be informed and entertained as much as anyone else.Sales and marketing can and should work together to produce great content.This roundup features trends and predictions for the coming year, then continues with practical advice you can start implementing today. Read on for tips on content strategy, building trust, and more.
What Marketers Are Reading and Sharing Most Right Now Phone Number List New Data Shows the Future of B2B Content Marketing Strategy (ATOMICDUST)Content Marketing Institute’s annual B2B content marketing report is the gift that keeps on giving. Smart marketers have been combing over the data for the past month and are offering deep analysis of what it means for the future of marketing. Here, Blaise Hart-Schmidt uses the data as a springboard to talk about trends and tactics. The good news: B2B buyers are consuming more content than ever. The bad: Their expectations for quality have never been higher.“Too often, a company’s B2B content marketing strategy starts and ends with touting the company’s strengths and capabilities. Those topics can be included in the eventual content. But a strong B2B content marketing strategy starts with knowing the target audience and their goals, pain points and needs,” says Blaise. “From there, the company can create content that speaks to those issues and positions the brand as a solution and resource.”
One of the most useful functions of content marketing is to build credibility with your audience. This is especially important in B2B: Trust is a differentiator your competitors can’t copy. The problem is, as Joshua Nite puts it: “Advertisers are no longer the least trusted source of information. We’re now the second least trusted. Politicians are the one institution with less credibility.”Essentially, there’s a basic level of trust that businesses should be building — consistency, honesty and transparency are all table stakes. To take your trust-building to the next level, Joshua recommends adding three more traits: Utility, sincerity and purpose. If you’re publishing useful content with a sincere desire to help people succeed, and showing off brand values that align with your audience, you can begin to create a bond of trust that will last.
What Marketers Are Reading and Sharing Most Right Now Phone Number List New Data Shows the Future of B2B Content Marketing Strategy (ATOMICDUST)Content Marketing Institute’s annual B2B content marketing report is the gift that keeps on giving. Smart marketers have been combing over the data for the past month and are offering deep analysis of what it means for the future of marketing. Here, Blaise Hart-Schmidt uses the data as a springboard to talk about trends and tactics. The good news: B2B buyers are consuming more content than ever. The bad: Their expectations for quality have never been higher.“Too often, a company’s B2B content marketing strategy starts and ends with touting the company’s strengths and capabilities. Those topics can be included in the eventual content. But a strong B2B content marketing strategy starts with knowing the target audience and their goals, pain points and needs,” says Blaise. “From there, the company can create content that speaks to those issues and positions the brand as a solution and resource.”
One of the most useful functions of content marketing is to build credibility with your audience. This is especially important in B2B: Trust is a differentiator your competitors can’t copy. The problem is, as Joshua Nite puts it: “Advertisers are no longer the least trusted source of information. We’re now the second least trusted. Politicians are the one institution with less credibility.”Essentially, there’s a basic level of trust that businesses should be building — consistency, honesty and transparency are all table stakes. To take your trust-building to the next level, Joshua recommends adding three more traits: Utility, sincerity and purpose. If you’re publishing useful content with a sincere desire to help people succeed, and showing off brand values that align with your audience, you can begin to create a bond of trust that will last.